Our team
Lori O'Connell
Lori is a highly skilled and seasoned advertising and marketing executive, with a long history of success in managing integrated campaigns.
Lori’s expertise spans the full spectrum of advertising and marketing disciplines, including strategy development, brand planning, traditional and social media planning and activation, digital marketing, creative development, and production. A strategic and analytical leader with a knack for identifying and seizing new opportunities, Lori has led diverse teams to deliver compelling work. She combines data analysis with creative vision to drive impactful results across various industries such as travel, hospitality, fashion, technology, and real estate.
This latest chapter in Lori’s career is her partnership with her sister, Jennifer, which led to the creation of Sor Branding. This dynamic duo combines their talents and vision to form a creative force, bringing a fresh perspective and unparalleled expertise to their clients.
Jennifer Katz
Jen is a seasoned creative professional who brings a unique blend of artistic insight and technical expertise to every project. She started her career at a branding agency as a quiet AAE and then, plot twist, became a creative where she honed her skills and expanded her creative horizons along the way.
With 18 years of experience in the biz, her portfolio spans a wide spectrum of clients giving her a wealth of experience on everything from live theater, to space and military technology, crayons, sandwiches, hotels and more. JenniferKatzPortfolio.com