The HSMAI Greater New York Chapter, dedicated to enhancing the growth and performance of hospitality sales and marketing professionals, needed clearly branded marketing that could easily be adapted by the chapter’s volunteers. Uniquely branded templates were created for all social channels, emails, e-newsletter, sell sheets, event management website pages, and program presentations, creating a more unified look.
While it is too soon to evaluate the results of the new campaign, the last event was sold out, a feat that has not been accomplished in over 8 years.
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